Team

Jeff has been innovating in the media and tech space for 15+ years. Before joining Tracer, he was the first Chief Media Officer at VaynerMedia, where he spent five years scaling the business globally. He has also served as the Head of Ads at SocialCode, which was the largest spending agency on Facebook in North America. Prior to that, he was VP of Ads at LeadKarma, which sold to BankRate for $30MM. Currently, he sits on the advisory boards of Roku, Pinterest, and NextDoor.

Leighton graduated from Harvard in 2013, with a degree in Computer Science and Economics. Since then, he has worked with Jeff across three companies, providing economies of scale through technology. Prior to becoming the Chief Technology Officer at Tracer, Leighton was the Director of Consumer Insights at SocialCode, and the VP of Engineering at VaynerMedia. He has spent his career pioneering in the ad tech ecosystem, running the first ever Snapchat Ad and consulting on commercial APIs for some of the world's biggest platforms.

Obele is an award-winning digital marketing innovator recognized by Ad Age, Adweek, PRWeek, and more. With over 20 years of digital marketing experience, Obele most recently led Tinuiti’s 800+ media, lifecycle, commerce and creative specialists as Chief Solutions Officer. Prior to Tinuiti, Obele led the North America digital group for IPG’s Weber Shandwick, and was also an early employee of iProspect and 360i. Obele launched The Week Magazine’s website (TheWeek.com), building the traffic generation and monetization strategy. She is an Executive member of The International Academy of Digital Arts and Sciences and sits on boards for Goodlife Clothing, Gifting Brands and Stop Soldier Suicide.