Get our insights in your inbox.
Sign up for new research, trend reports, and modern data insights from Tracer.
Become a more data-driven brand by tracking metrics within intuitive marketing analytics tools built for non-technical users.
Tracer brings digital transformation to your marketing team without the need for internal engineering and tech resources. We bring together multiple data sets across media channels and partners into centralized and intuitive visualizations so that you can make faster, more informed decisions.
From data to actionable insights
SPEED
Direct access to scheduled and ad-hoc reporting without waiting on external partners or processes.
SPEED in action
With access to all sources, Tracer can go from dataset to data-answer in a matter of days. Gain key insights into your business without relying (and waiting) on external partners.
INDEPENDENCE
Gain independent ownership of your data wherever it lives, and with whichever partners you work with—now and in the future.
INDEPENDENCE in action
We’ve helped our brand clients gain access to all of their data, avoiding vulnerability in losing historical data during partner transitions and removing the dependency on their agencies to “grade their own homework”. Tracer puts you in control, regardless of what partners you choose.
CONTROL
Support internal/external modeling and analysis at scale without worrying about data collection and connections.
CONTROL in action
Tracer acts as an agnostic and independent party to provide modeling and measurement partners clean and aggregated data. Removing the wait time and duplicative costs of preparing for measurement activities.
EFFICIENCY
Save time and resources from building and maintaining a reporting ecosystem internally that relies on technology and engineering.
EFFICIENCY in action
With Tracer, brands save dollars and resources in wasted time internally, across stakeholders, and externally - managing agencies and partners. Brands get real-time insight into performance for budget optimization without reliance on a complex data pipeline or technology FTEs.
FLEXIBILITY
Connect API-driven sources along with non-standard + proprietary sources in one place seamlessly.
FLEXIBILITY in action
Tracer leverages multiple aggregation partners (Supermetrics, Fivetran, Improvado, etc.) representing over 800 connectors, with the flexibility to ingest data outside apis and create rules, reporting, and fields tailored to metrics that matter to your clients, and your business.
VALUE
Reduce data-led scope with agency partners, and scale internal resources.
VALUE in action
Tracer’s drag and drop semantic layer (Tags, Fields, and Maps) do the work of advanced code in a simple, automated interface without the need for engineering resources or external FTEs.
What Brands Say
“Tracer has brought an unprecedented level of transparency to Papa Johns. Their technology has automated so much of the manual work associated with reporting that we’re able to focus on what matters.”
“Tracer has allowed our team to shift focus from just aggregating reports for hours a week, to unlocking actionable insights across creative, audiences, and channels that we then have the actual time to implement.”