Get our insights in your inbox.
Sign up for new research, trend reports, and modern data insights from Tracer.
Build data intelligence as a core competency to drive greater value for partners and unlock new revenue opportunities.
Tracer makes agencies more efficient, reducing costs while upgrading your data intelligence capabilities. Our platform is built for non-technical use, making it relevant and workable for all of your teams. Tracer’s Client Success team works with agencies to customize applications based on the unique needs of you and your clients.
Learn more
Value in Action
SPEED
Direct access to scheduled and ad-hoc reporting without waiting on external partners or processes.
SPEED in action
With access to all sources, Tracer can go from dataset to data-answer in a matter of days. Gain key insights into your business without relying (and waiting) on external partners.
INDEPENDENCE
Gain independent ownership of your data wherever it lives, and with whichever partners you work with—now and in the future.
INDEPENDENCE in action
We’ve helped our brand clients gain access to all of their data, avoiding vulnerability in losing historical data during partner transitions and removing the dependency on their agencies to “grade their own homework”. Tracer puts you in control, regardless of what partners you choose.
CONTROL
Support internal/external modeling and analysis at scale without worrying about data collection and connections.
CONTROL in action
Tracer acts as an agnostic and independent party to provide modeling and measurement partners clean and aggregated data. Removing the wait time and duplicative costs of preparing for measurement activities.
EFFICIENCY
Save time and resources from building and maintaining a reporting ecosystem internally that relies on technology and engineering.
EFFICIENCY in action
With Tracer, brands save dollars and resources in wasted time internally, across stakeholders, and externally - managing agencies and partners. Brands get real-time insight into performance for budget optimization without reliance on a complex data pipeline or technology FTEs.
FLEXIBILITY
Connect API-driven sources along with non-standard + proprietary sources in one place seamlessly.
FLEXIBILITY in action
Tracer leverages multiple aggregation partners (Supermetrics, Fivetran, Improvado, etc.) representing over 800 connectors, with the flexibility to ingest data outside apis and create rules, reporting, and fields tailored to metrics that matter to your clients, and your business.
VALUE
Reduce data-led scope with agency partners, and scale internal resources.
VALUE in action
Tracer’s drag and drop semantic layer (Tags, Fields, and Maps) do the work of advanced code in a simple, automated interface without the need for engineering resources or external FTEs.
What Agencies Say
“The bottom line is Tracer has significantly improved our analytics practice. It’s allowed us to be faster and better in our data operations and outputs for clients - which allows us to focus our time and energy on outputs that support solving clients’ biggest business challenges. This makes us a more impactful partner to all of our clients.”
“Our media capabilities are so large that manual reporting required the team to spend hours a week collecting data from the variety of platforms and sources. Then the team had to clean, merge, and find time to provide insights. Automating these processes with Tracer has been great for time savings and best of all building a team of thinkers versus doers.”
