Papa Johns: Automating Media Investment Reporting
January Digital: Transforming Analytics Practice
Headspace: Scaling Performance Insights
Leading Pharma Brand: Portfolio-Wide Data Governance
Empowering national retail brands.
Aggregating data for all of Papa John's media agencies — national and local.
Client Challenge
With over 5,500 locations across 49 countries, Papa Johns lacked a consolidated view of their corporate, global, and local media.With paid media managed by a global holding company and 12 local media agencies that partnered with franchises, Papa Johns needed a single source of truth to better manage their paid media portfolio in a time-efficient and less manual manner.
Solution
Tracer integrated all data sources to create a cross-agency dashboard available to both the national and local agencies. Tracer also provided every local agency with a dashboard of that agency's data vs. national Papa Johns data. To date, Tracer has automated data pulls from 100+ sources daily, ingesting over 50 million unique rows of data to date.
Business Impact
Tracer has brought an unprecedented level of transparency to Papa Johns. Their technology has automated so much of the manual work associated with reporting that we're able to focus on what matters.
Delivering time and cost savings to marketing agencies.
Accelerating data operations and outputs for January Digital's clients.
Client Challenge
January Digital wanted to create a scalable client-reporting ecosystem, with data readily available for their analytics' team—a centralized source of truth for all of their clients' data.
Solution
Tracer connected over 150 media accounts across the agency's clients. This allowed January Digital to move multiple default reports per client to standardized views of each relevant channel per client.
Business Impact
The bottom line is Tracer has significantly improved our analytics practice. It's allowed us to be faster and better in our data operations and outputs for clients - which allows us to focus our time and energy on outputs that support solving clients' biggest business challenges. This makes us a more impactful partner to all of our clients.
Centralizing cross-platform reporting.
How Tracer's reporting enabled Headspace to bring their paid media team in-house.
Client Challenge
In 2022, Headspace built an in-house marketing team and stopped working with external paid media agencies. This meant Headspace lost the global data aggregation and visualization previously managed through those agencies.
Solution
Tracer developed a centralized location for automating and streamlining cross-platform reporting (inclusive of third-party analytics) across their 25-country portfolio.
Business Impact
One source of truth for hundreds of health & wellness brands.
Increasing flexibility and transparency in data reporting for an international portfolio company.
Client Challenge
A leading portfolio company in the health & wellness industry was getting bogged down with data coming from over a dozen different dashboards for their brands in North America, so they came to Tracer to maximize transparency, increase flexibility around reporting needs, and establish a single 'source of truth'.
Solution
Tracer created maximum visibility for omnichannel mix across all brands and scaled solutions throughout the organization by enabling holistic KPIs globally. Tracer also produced individual performance dashboards for more than a dozen (over-the-counter) brands across North America.
Business Impact