Your engine for answers.

Tracer is a data intelligence platform that provides unparalleled transparency into business performance and delivers a centralized source of truth.

The landing page showing Sources, Context, and Outputs

A few of our agencies, brands and publishers:

Sanofi logo Media Monks logo Headspace logo VaynerX logo January Digital logo Papa John's logo
The problem we solve

Enterprise analytics is broken.

Two incredibly fragmented ecosystems have made getting answers way too difficult.

Too many technologies.
Each solving only part of the problem.

Too many data sources.
Each part of a unique equation.

Media
Media
Financials (ERP)
Financials (ERP)
Customers (CRM)
Customers (CRM)
Inventory
Inventory
Sales (POS)
Sales (POS)
Web
Web Traffic
E-Commerce
eCommerce
Partnerships
Partnerships
How we solve it

An end-to-end solution.

Powerful enough to automate every step. Flexible enough to work with the technologies you already use.

Sources
Ingest all of your data sources into Tracer.

Context
Organize the data you've ingested.

Outputs
Create outputs from the data you've contextualized.

API Integrations Data Platforms File Transfer Email Attachment Dashboard Spreadsheet Database Email/Alert Maps Tags Fields

Tracer is unique in that it is a complete solution, but also a flexible one. For some clients, we provide a one-stop shop to automate their analytics at scale. For others, we read from their data warehouse and power their visualization tool, but still automate the steps in between. Contextualization is where most of the tech debt lives, and where most of the time and money is spent.

The value we bring

Better. Faster. Cheaper.

Tracer is the alternative to a "modern data stack" you have to build and maintain.

Sources
Context
Outputs
vs.
Modern Data Stack
ETL Pipeline
API Connectors
Orchestration Tool
Transformation Layer
Observability Platform
Data Warehouse
Tech Debt
Custom Code
SQL Queries / Database Views
Spreadsheets
Analytics Offering
Humans
Business Intelligence Tool
AI Application
Ready for answers?
Request to Partner