A few of our agencies, brands and publishers:
Too many technologies.
Each solving only part of the problem.
Too many data sources.
Each part of a unique equation.
Sources
Ingest all of your data sources into Tracer.
Context
Organize the data you've ingested.
Outputs
Create outputs from the data you've contextualized.
Tracer is unique in that it is a complete solution, but also a flexible one. For some clients, we provide a one-stop shop to automate their analytics at scale. For others, we read from their data warehouse and power their visualization tool, but still automate the steps in between. Contextualization is where most of the tech debt lives, and where most of the time and money is spent.