Get our insights in your inbox.
Sign up for new research, trend reports, and modern data insights from Tracer.
Get to data-driven answers faster, no matter where you sit in the organization.
Tracer’s data ingestion tools make enterprise analytics actionable within teams and across your organization. We build flexible data intelligence platforms anywhere you use data to drive decisions, from sales and marketing to business operations and analytics.
Learn more
Enterprise data intelligence solutions
BRAND TEAMS
Save time and gain control of your brand with realtime and aggregated views into your brand health across partners, agencies, vendors, and internal teams.
MEDIA TEAMS
Power outputs in the format, timing, and views you want. Tracer Reports of data cuts can be emailed, exported and power visualizations, e.g. GDS, Tableau - so you can spend more time in strategy and action and less in data aggregation and delivery for each client you service.
CREATIVE TEAMS
Monetize creative testing and spend time focused on iterating on success, relying on Tracer to power testing by highlighting performance breakdown across campaigns based on “coding” of creative assets in combination with the partner.
ENGINEERING TEAMS
Spend time and resources where it matters. Tracer takes on the plumbing and removes the need to build and maintain a cumbersome tech data stack. With flexible technology, Tracer plugs in where you need to streamline what’s not working, and builds on top of what is.
FINANCE TEAMS
Create aggregated portfolio level views of spend by channel, managing real-time spend without relying on disparate teams to pull from platforms. Turn cumbersome ERP reporting into flexible and customized contextually relevant views that reflect how you operate.
ANALYTICS TEAMS
Scale your team across your portfolio and build context relevant for your client across reports. Tracer Tags, Fields and Maps do the work of advanced code in a simple, automated interface. Spend time in modeling and measurement and let Tracer take the hours out of aggregation and data cleaning.
What Teams Say
“Tracer has allowed our team to shift focus from just aggregating reports for hours a week, to unlocking actionable insights across creative, audiences, and channels that we then have the actual time to implement.”
“Tracer has brought an unprecedented level of transparency to Papa Johns. Their technology has automated so much of the manual work associated with reporting that we’re able to focus on what matters.”
“The bottom line is Tracer has significantly improved our analytics practice. It’s allowed us to be faster and better in our data operations and outputs for clients - which allows us to focus our time and energy on outputs that support solving clients’ biggest business challenges. This makes us a more impactful partner to all of our clients.”
“Our media capabilities are so large that manual reporting required the team to spend hours a week collecting data from the variety of platforms and sources. Then the team had to clean, merge, and find time to provide insights. Automating these processes with Tracer has been great for time savings and best of all building a team of thinkers versus doers.”
