1. Introduction

Tracer Labs, Inc. and Tracer Labs UK Limited ("Tracer" or "we," "our," or "us") respect your privacy and are committed to protecting it through our compliance with this policy. This Privacy Notice (our "Privacy Notice") describes the types of information we may collect from you or that you may provide when you visit the website www.tracer.tech and any of its subdomains (the "Website") and our practices for collecting, using, maintaining, protecting, and disclosing that information.

This Privacy Notice applies to information we collect:

  • on our Website; and
  • in email, text, and other electronic messages between you and our Website.

It does not apply to information collected by:

  • us offline or through any other means, including on any other website operated by Tracer or any third-party;
  • us or any of our affiliates or subsidiaries related to your or any other individual's employment or potential employment with us; or
  • any third party, including through any application or content (including advertising) that may link to or be accessible from the Website.

IT IS OUR POLICY TO COMPLY WITH APPLICABLE PRIVACY LAWS, SO OUR PRIVACY PRACTICES MAY VARY DEPENDING ON WHERE YOU LIVE. PLEASE SEE THE JURISDICTION-SPECIFIC DISCLOSURES IN THIS PRIVACY NOTICE FOR ADDITIONAL INFORMATION THAT MAY APPLY TO YOU DEPENDING ON WHERE YOU LIVE.

Please read this Privacy Notice carefully to understand our policies and practices regarding your information and how we will treat it before accessing our Website. If you do not agree with our policies and practices, your choice is not to use our Website. By using this Website, you consent to this Privacy Notice. This Privacy Notice may change from time to time (see Changes to Our Privacy Notice). Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check this Privacy Notice periodically for updates.

2. Information We Collect About You and How We Collect It

Throughout this Privacy Notice, the term "Personal Data" means any information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or household. However, Personal Data does not include any de-identified or aggregated information.

Generally

We generally collect Personal Data, directly from you when you provide it to us or automatically as you access, navigate through, or otherwise use the Website.

Information You Provide to Us: We collect Personal Data by which you may be personally identified, such as name, telephone number, e-mail address, job title, company name, and any other information you choose to provide, directly from you.

Information Collected Automatically: When you visit or otherwise use our Website, we may also use automatic data collection technologies to collect certain Personal Data about your interaction with our Website. This can include information about your equipment, browsing actions, and patterns, such as:

  • details of your visits to our Website, which may include usage details, IP addresses, your Internet activity while on our Website, and other communication data and the resources that you access and use on the Website;
  • information about your computing device and Internet connection, such as your IP address, operating system, browser type, advertising ID, and device ID; and
  • information collected through cookies (or browser cookies) running on our Website. Cookies are small data files stored on your device that enable us to collect certain information during your interactions with our Website. Some of these cookies are managed by us (first-party cookies), while others are managed by third parties that we do not control (third-party cookies). For example, we use:
    • Google Analytics and Tag Manager. We use Google Analytics, a web analytics service provided by Google, Inc., and Google Tag Manager to collect certain information relating to your use of our Website. Google uses cookies to help us analyze how users use our Website. For more information regarding Google Analytics and Google Tag Manager (including how Google uses data when you visit our Website), please visit Google's website and the pages that describe Google Analytics, such as https://policies.google.com/technologies/partner-sites and https://policies.google.com/privacy.
    • Hubspot. We use Hubspot, a service provided by Hubspot, Inc. Hubspot uses web beacons and cookies stored on your computer and enabled to allow us to analyze the use of our Website. HubSpot evaluates the collected information (e.g., IP address, geographical location, type of browser, duration of the visit, and pages accessed) on our behalf in order to generate reports on the visit and the pages visited. You can find more information on the data collected by HubSpot and its processing in HubSpot's privacy policy: https://legal.hubspot.com/privacy-policy. You can find more information on the cookies used by HubSpot here and here. If you generally do not want HubSpot to collect data, you can prevent cookies from being stored at any time using your browser settings. See Choices About How We Use and Disclosure Your Information.
    • LinkedIn. We use a LinkedIn cookie, a remarketing service, provided by LinkedIn, Inc., for marketing and advertising purposes. To learn more about how LinkedIn uses your Personal Data, we encourage you to visit LinkedIn's privacy policy at https://www.linkedin.com/legal/privacy-policy.
    • Other third-party tools. We use other third-party tools which allow us to track the performance of our Website. These tools provide us with information about errors and website performance, and other technical details we may use to improve our Website and/or the services.

The information we collect automatically may include Personal Data, or we may maintain it or associate it with Personal Data we collect in other ways or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service by enabling us to estimate our audience size and usage patterns.

Third-Party Use of Cookies and Other Tracking Technologies

Some content or applications, including advertisements, on the Website are served by third parties, including advertisers, content providers, and analytics providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our Website. The information they collect may be associated with your Personal Data or they may collect information, including Personal Data, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

We do not control these third parties' tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see Choices About How We Use and Disclose Your Information.

3. How We Use Your Information

We use information that we collect about you or that you provide to us, including any Personal Data:

  • to provide, support, personalize, develop, and/or improve our Website and its contents to you;
  • to provide you with information you request from us;
  • to send you communications with information that you request from us or that may be of interest to you, including newsletters, marketing materials, offers, and promotions, via email (with your consent, where required by law);
  • to administer surveys, sweepstakes, promotions, and other contests offered by or through Tracer that you participate in or otherwise enter;
  • to enforce our rights arising from contracts between us and your employer;
  • to fulfill any other purpose for which you provide it;
  • to comply with our legal, regulatory, and contractual obligations;
  • to provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses;
  • to help maintain the safety, security, and integrity of our Website, products and services, databases and other technology assets, and business, including to detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, and prosecute those responsible for that activity;
  • to respond to law enforcement requests and as required by applicable law, court order, or governmental regulations;
  • to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by us about you is among the assets transferred;
  • for any other purpose with your consent; and
  • in any other way we may describe when you provide the information or as otherwise permitted by applicable law.

4. Disclosure of Your Information

We do not share, sell, or otherwise disclose your Personal Data for purposes other than those outlined in this Privacy Notice, including any applicable jurisdiction-specific addenda linked in this Privacy Notice. However, we may disclose aggregated information about our users and information that does not identify any individual without restriction.

We may disclose Personal Data that we collect or you provide as described in this Privacy Notice:

  • to our subsidiaries and affiliates, who may similarly use your information in the manner described in this Privacy Notice;
  • to business partners, contractors, service providers, and other third parties we use to support our business. These entities provide the following services on our behalf: IT and infrastructure support; advertising and/or marketing; analytics pertaining to our Website; and email (among other similar services);
  • to a potential or actual buyer or other successor in the event of a planned or actual merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Tracer's assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Tracer about you is among the assets transferred;
  • to fulfill the purpose for which you provide it;
  • for any other purpose disclosed by us when you provide the information; and
  • with your consent (if required by law) or as otherwise permitted by applicable law.

We may also disclose your Personal Data as necessary to:

  • comply with: (i) federal, state, or local laws, or to comply with a court order or subpoena to provide information; (ii) civil, criminal, or regulatory inquiry, investigation, subpoena, or summons by federal, state, or local authorities; and/or (iii) certain government agency requests for emergency access to your Personal Data if you are at risk or in danger of death or serious physical injury;
  • cooperate with law enforcement agencies concerning conduct or activities that we (or one of our service providers) believe may violate federal, state, or local law;
  • exercise or defend legal claims and to enforce or apply our Terms of Use and other agreements;
  • engage in any actual or contemplated merger, acquisition, asset sale or transfer, financing, bankruptcy, dissolution, or restructuring of (or similar transaction involving) all or part of our business; and/or
  • protect the rights, property, or safety of Tracer, its customers, or others.

5. Choices About How We Use and Disclose Your Information

We do not control the collection and use of your information collected by third parties described above in Disclosure of Your Information. These third parties may also aggregate the information they collect with information from their other customers for their own purposes.

We strive to provide you with choices regarding the Personal Data you provide to us. We have created mechanisms to provide you with control over your Personal Data:

  • Cookies and other Tracking Technologies. You can adjust the settings in your browser's settings to refuse all or some cookies. If you disable or refuse cookies, please note that certain parts of our Website may be inaccessible or may not function properly. You may also disable our use of any non-essential cookies (e.g., performance cookies) through our cookie consent manager, which you may access by clicking the "Cookie Settings" link at the bottom of any page of our Website. You can find more information about cookies at http://www.allaboutcookies.org.

  • As noted above, we do not control third parties' collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can learn more about interest-based advertisements and your opt-out rights and options from members of the Network Advertising Initiative on its website (www.networkadvertising.org) and from members of the Digital Advertising Alliance on its Website at www.aboutads.info (U.S. residents). Please note that you may continue to receive generic ads that are not based on your preferences.

General

In addition to the choices made available to you with regard to the Personal Data that we have collected about you, you can also correct or update certain Personal Data that we hold about you by sending us an email at privacy@tracer.tech or via the form available on our Website. We may not accommodate a request to correct, update, or delete your Personal Data if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

Jurisdiction-Specific Privacy Rights and Disclosures

The laws in some jurisdictions may provide you with additional rights and disclosures regarding our processing of your Personal Data. To learn more about our processing activities and any additional privacy rights with respect to such data that may be applicable to you as a resident of, or an individual otherwise located in, one of these jurisdictions, please see the relevant privacy addendum for your jurisdiction that is summarized below and/or appended to this Privacy Notice.

California Privacy Rights and Disclosures

If you are a resident of California, please refer to the California Privacy Addendum.

Your GDPR (EU, Switzerland, and UK) Privacy Rights

If you are a resident of the European Economic Area, Switzerland, or the United Kingdom, you have the additional rights described in our GDPR Privacy Addendum.

7. Do Not Track Signals

Some web browsers permit you to broadcast a signal to Websites and online services indicating a preference that they "do not track" your online activities. However, there is no accepted standard for how a website or online service should respond to this signal, and at this time, we do not take any action in response to such a signal.

Some web browsers and browser extensions permit you to broadcast the Global Privacy Control signal ("GPC Signal") as specified https://www.globalprivacycontrol.org. Our Website is designed to honor the GPC Signal and/or we may limit the Personal Data or other information we collect and how we use your Personal Data or other information based upon whether such a signal is transmitted by your browser or device and received by us.

8. Data Security

We have implemented measures designed to secure your Personal Data from accidental loss and from unauthorized access, use, alteration, and disclosure. The safety and security of your information also depend on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we have implemented measures to protect your Personal Data, we cannot guarantee the security of your Personal Data transmitted to our Website. Any transmission of Personal Data is at your own risk. We are not responsible for circumvention of any privacy settings or security measures deployed on the Website.

In order to provide our Website to you, we may store and process your Personal Data outside of the country where you reside or are located, including to countries that may not or do not provide an equivalent level of protection for your Personal Data. Your Personal Data may be processed and stored in the United States and federal, state, and local governments, courts, or law enforcement or regulatory agencies in the United States may be able to obtain disclosure of your information through the laws of the United States. By using our Website, you represent that you have read and understood the above and hereby consent to the storage and processing of Personal Data outside the country where you reside or are located, including in the United States.

10. Changes to Our Privacy Notice

We may change this Privacy Notice at any time. It is our policy to post any changes we make to our Privacy Notice on this page. If we make material changes to our Privacy Notice, we may notify you of such changes by posting a notice on the Website's home page. The date this Privacy Notice was last revised is identified at the top of the page. You are responsible for periodically visiting our Website and this Privacy Notice to check for any changes.

11. Third-Party Sites

Our Website may contain links to third-party website or services that are not owned or controlled by us. Please be aware that we are not responsible for the privacy practices of such other websites or services. The privacy practices of these third parties, including details on the information they may collect about you, are subject to the privacy statements of these parties, which we suggest you review.

12. Children Under the Age of 18

Our Website is not intended for children under 18 years of age. No one under age 18 may provide any information to the Website. We do not knowingly collect Personal Data from children under 18. If you are under 18, do not use or provide any information on our Website or on or through any of its features, including your name, email address, or any screen name or username you may use. If we learn we have collected or received Personal Data from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information from a child under 18, please contact us at privacy@tracer.tech.

13. Contact Information

If you have any questions, concerns, complaints, or suggestions regarding our Privacy Notice or the ways in which we collect and use your Personal Data described in this Privacy Notice, have any requests related to your Personal Data pursuant to applicable laws, or otherwise need to contact us, you may contact us at the contact information below.

Tracer Labs, Inc.
Email: privacy@tracer.tech