Case Studies

Tracer integrated all data sources to create a cross-agency dashboard available to both the national and local agencies. Tracer also provided every local agency with a dashboard of that agency's data vs. national Papa Johns data.

To date, Tracer has automated data pulls from 100+ sources daily, ingesting over 50 million unique rows of data to date.

Time Savings: Automated data pulls save 10+ hours each week.

Cost Savings: With Tracer, Papa Johns was able to reduce reporting from their agency scope, allowing them to reinvest 12% of agency fees back into media.

Positive Culture Change: Reporting capabilities now extend far beyond the analytics and engineering teams; 88 brand and agency end-users are accessing the Tracer platform regularly.

Tracer created maximum visibility for omnichannel mix across all brands and scaled solutions throughout the organization by enabling holistic KPIs globally. 

Tracer also produced individual performance dashboards for more than a dozen (over-the-counter) brands across North America.

COST SAVINGS: Reduced the client's agency scope around reporting by over $100,000 annually.

GLOBAL EXPANSION: Tracer’s success with the client's North America team led to a partnership with their international teams as well.

DATA MANAGED: Over 1.2 billion unique rows of data ingested to date.

Tracer connected over 150 media accounts across the agency’s clients. This allowed January Digital to move multiple default reports per client to standardized views of each relevant channel per client.

TIME SAVINGS: Tracer also removed thousands of manually hard-coded data queries from their original approach, saving them dozens of hours each week. COST SAVINGS: Eliminated the need for multiple partnerships with data providers and resources to maintain all of their SQL logic, resulting in more than $100k in savings annually.

“The bottom line is Tracer has significantly improved our analytics practice. It’s allowed us to be faster and better in our data operations and outputs for clients - which allows us to focus our time and energy on outputs that support solving clients’ biggest business challenges. This makes us a more impactful partner to all of our clients.”

- Vic Drabicky, CEO, January Digital

Tracer developed a centralized location for automating and streamlining cross-platform reporting (inclusive of third-party analytics) across their 25-country portfolio. 

Currently, over 27M unique rows of data have been aggregated in the Tracer platform.

TIME SAVINGS: Tracer has automated Headspace reporting, saving their team over 12 hours per week.

COST SAVINGS: Saved hundreds of thousands a year by reducing agency scope, removing in-house analytics headcount, and taking away data infrastructure costs.