June 24, 2024

by Nicole Montgomery and Kevin Synnott

3 min read

In the ever-evolving world of artificial intelligence, Large Language Models (LLMs) are making waves by transforming how we interact with and interpret data. These cutting-edge models are capable of understanding and generating human-like text, offering unprecedented opportunities to extract meaningful insights from unstructured data. But how can businesses harness this potential to enhance their data-driven strategies?

Enhancing Data with LLMs

At Tracer, we are leveraging the remarkable capabilities of LLMs to enrich data with meaningful context on a massive scale. By integrating OpenAI's technology, we've developed a customized  OpenAI Assistant that excels in distilling meaning from unstructured text, revolutionizing the way we handle and interpret data.

Our innovative approach uses LLMs to transform unstructured text—such as campaign names or misspelled brand names from partners—into cleaned, structured data. This process not only standardizes information but also unlocks valuable context and insights efficiently with our proprietary Tracer Tags. The result is a more streamlined and insightful data analysis process, empowering businesses to make informed decisions with ease. 

Try out our assistant here.

The Role of Tracer Tags 

Tracer Tags play a crucial role in this transformation. They enable us to categorize and label data accurately, ensuring that every piece of information is contextualized appropriately. Whether it's correcting misspellings, categorizing campaign data, or enriching content with additional context, Tracer Tags provide a robust solution for enhancing data quality. See image below for more details on the workflow with Tracer.

Addressing the Challenges of LLMs

While LLMs offer significant advantages, they are not infallible. Even the most advanced models can sometimes produce inaccurate results. At Tracer, we recognize this limitation and have built solutions to address it. Our platform allows users to easily update data directly within the user interface (UI), without requiring advanced technical skills. This flexibility ensures that our clients can continuously refine their insights, maintaining a high level of accuracy and reliability.

LLM Tagging Case Study

Imagine running a campaign where various partners submit data with inconsistent naming conventions and occasional errors. Traditionally, cleaning and standardizing this data would be a time-consuming task. However, with our LLM-powered solution, this process becomes seamless. The model automatically corrects errors and standardizes the information, while Tracer Tags enrich it with relevant context. This means faster, more accurate data processing and more insightful analysis. The image below showcases a practical example of this.

The Future of LLMs in Adding Context to Data

The integration of LLMs in data processing is revolutionizing how businesses handle and interpret information. At Tracer, we are leading this transformation by offering tools that not only clean and structure data but also add rich, contextual insights. By addressing the limitations of LLMs and enabling easy data updates, we ensure that our clients have accurate, actionable data to make smarter decisions. As we look to the future, the potential of LLMs to further enhance data analysis is immense, promising even deeper insights and greater efficiency. Embrace the future of data analysis with Tracer and experience the evolving power of LLMs to unlock unprecedented levels of understanding and performance.