Your engine for answers.

Tracer is an AI-powered tool that organizes, manages, and visualizes complex data sets to drive faster, more actionable business intelligence. Tap into our no-code platform to optimize marketing spend, unlock operational leverage, reduce tech debt, and more.

The problem

You use too many technologies

Each solving only part of the problem.

Image showing the many steps involved in a typical data pipeline

for too many data sources.

Each part of a unique equation.

Image showing data sources

The solution

Technology that automates every step of the way.

FLEXIBLE ENOUGH TO WORK WITH ANY DATA TECH STACK.

Advertising
Customer
Website
Sales
TV / CTV / Video
ERP
ID Graph
Commerce
Retail
Audio
POS
CDP

APPLY BUSINESS CONTEXT TO ALL DATA SOURCES

Maps simplify creating rules to integrate your datasets. By customizing your maps, you enable seamless metric analysis across platforms, eliminating repeated logical joins for various outputs. This approach not only eliminates queries but also establishes central logic that consistently applies downstream, minimizing multiple maintenance points.
Tags streamline data organization by automating custom groupings. Once set, these rules automatically apply to newly ingested data. For issues like naming errors, a drag-and-drop semantic layer allows easy corrections without altering the underlying data. This requires no engineering effort, supports bulk operations, and provides insights into untagged data, preventing potential downstream query issues.
Fields are an easy way to create formulas and normalized metrics to standardize your data sets. Whether it's simple conditional logic or sophisticated formulas across dozens of platforms, fields help you normalize your data more efficiently.

Automated answers and tools

Dashboards Databases Spreadsheets Email Allerts

REPORTING

AI-enhanced reporting & visualization
without technical expertise.

INSIGHTS

Understanding your business
with just a click.

EXPORT TO POWER

Flexible enough to work with your warehouse and integration partners as needed.

Real Customer Experiences

“Tracer has allowed our team to shift focus from just aggregating reports for hours a week, to unlocking actionable insights across creative, audiences, and channels that we then have the actual time to implement.”
“Tracer has brought an unprecedented level of transparency to Papa Johns. Their technology has automated so much of the manual work associated with reporting that we’re able to focus on what matters.”
“Our media capabilities are so large that manual reporting required the team to spend hours a week collecting data from the variety of platforms and sources. Then the team had to clean, merge, and find time to provide insights. Automating these processes with Tracer has been great for time savings and best of all building a team of thinkers versus doers.”
“The bottom line is Tracer has significantly improved our analytics practice. It’s allowed us to be faster and better in our data operations and outputs for clients - which allows us to focus our time and energy on outputs that support solving clients’ biggest business challenges. This makes us a more impactful partner to all of our clients.”

TOP BRANDS AND PUBLICATIONS LEVERAGING TRACER'S EXPERTISE.

Faster, smarter decisions for leading brands.

Are you ready to maximize your data?

Tap into no-code data intelligence.

Book a Demo