Global Enterprise Analytics Simplify the path
from data to decision
Tracer is the first collaborative analytics platform to empower everyone to transform siloed data into real-time answers.
Unlocking the full potential of modern data ecosystems 
The Preparation Engine for Intelligence
High growth demands fast decisions, but most data workflows still lag behind. Teams across marketing, finance, sales, and operations need immediate intelligence powered by a governed data foundation.
INGESTION
Ingest any source, from any system, so your data stays connected.
PREPARATION
Organize your data so metrics, definitions, and rules are reusable, governed, and align with how your business operates.
INTELLIGENCE
Surface real-time insights and AI-driven recommendations so your team has answers, not just data.
Momentum Fueled by Connected Intelligence
Tracer turns fragmented data into a growth-driving advantage. When every system speaks the same language, insights accelerate. Tracer connects your data, context, and teams into one flywheel of measurable growth.
1. Reusable Business Logic
Define rules and relationships once with the ability to apply them everywhere. A faster, more consistent alternative to custom code for each custom request.
2. A Shared Data Language
Align every team on the same definitions and metrics, with proper governance. When marketing, sales, and finance speak the same language, collaboration accelerates.
3. Fast & Flexible
Reduce dependence on engineers or rigid tools. Reuse, adapt, and repurpose your context layer to serve multiple downstream needs, without delays.
How Tracer
Reinvents the Data
Experience
Data locked in silos isn't valuable. Tracer makes analytics simple and collaborative so every team can ask, answer, and act on data.
Built for everyone
Democratize analytics so every department - marketing, finance, operations, and sales can explore data without barriers or bottlenecks.
Independent by design
Stay flexible and in control. Tracer works with any data source, giving you a governed, unbiased foundation that adapts as your business evolves.
Answers, not just data
Instead of static views, Tracer delivers real-time recommendations and context that drive action.
"Our media capabilities are so large that manual reporting required the team to spend hours a week collecting data from the variety of platforms and sources. Then the team had to clean, merge, and find time to provide insights. Automating these processes with Tracer has been great for time savings and best of all building a team of thinkers versus doers."
"Tracer has brought an unprecedented level of transparency to Papa Johns. Their technology has automated so much of the manual work associated with reporting that we're able to focus on what matters."
"The bottom line is Tracer has significantly improved our analytics practice. It's allowed us to be faster and better in our data operations and outputs for clients - which allows us to focus our time and energy on outputs that support solving clients' biggest business challenges. This makes us a more impactful partner to all of our clients."